Advisory Projects

Soneva: The Future Travellers

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Create a co-branded piece of work that showcases WGSN trends through the Soneva suite of hotels, properties, and offerings to local communities. My role was creative director of layout, image selection, and assisted in shaping the content for with in the white paper and to help design the delivery.

Future Consumer presented at Cannes Lions

Condensing content from an extensive report on future consumer trends, I provided creative direction to the team in producing a presentation for our CEO to deliver at Cannes Lions. I collaborated closely with the CEO and designers to refine the content and deliver a dynamic and engaging presentation.

Future Consumer presented at Cannes Lions

WGSN Company Deck

Creative directed and designed an engaging presentation template suite for internal use.

Trend Confirmation Marketing Deck

Gen X White Paper Presentation

Consultancy pitch deck

Provided creative direction and led the design of a consumer tech pitch deck for our consultancy team.

Green Robin Homes Branding & Design

Marketing Collateral

Social Collateral

Creative directed logo & colors

Website Rebrand

Creative Direction

Inkga Workshop White Paper Site

Trend Confirmation timeline

Brief: Tasked with creating a trend confirmation timeline, aiming for a more dynamic and animated version compared to previous iterations.
Role: Provided creative direction to the design team, guiding the project's visual style and approach.

Mobis Future Trend Book

Brief: Tasked with creating a trend booklet for clients based on research provided by the consultancy team for an event in Korea.
Role: Provided creative direction to the design lead, guiding the visual style of the project and managing its execution.

AI timeline microsite

Brief : Tasked with creating a data visualization for an AI timeline, we delved deeper and discovered an abundance of content. Consequently, the team expanded the scope, developing a comprehensive microsite featuring numerous visualizations and offering valuable insights into the future of AI.
Role : Provided creative direction to the design team and efficiently managed the project.

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Marketing - micro sites & PDFs

Value Shift

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Brief : To create a marketing white paper that explores emerging consumer behaviors, technology trends, and market strategies. The white paper should be interactive, contain data, and express the ideas of content via visuals/images and layout.
Role : Provided creative direction to design team, style guide for microsite, image selection, branding direction, color palette, and worked on actual design.

Fresha - White Paper

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Brief : Marketing white paper that explores trends developed/researched by WGSN for Fresha. The white paper should be interactive, contain specific data sourced for fresha and express the ideas of content via visuals/images and layout.
Role : Provided creative direction to design team, directed/sourced images, and worked on actual design.

Future Consumer 2025

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Brief : To create a marketing white paper that explores emerging consumer behaviors, technology trends, and market strategies. The white paper should be interactive, contain data, and express the ideas of content via visuals/images and layout.
Role : Provided creative direction to design team, style guide for microsite, image selection, branding direction, color palette, and worked on actual design.

Future Consumer 2023

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Brief : To create a marketing white paper that explores emerging consumer behaviors, technology trends, and market strategies. The white paper should be interactive, contain data, and express the ideas of content via visuals/images and layout.
Role : Provided creative direction to design team, style guide for microsite, image selection, branding direction, color palette, and worked on actual design.

Future Consumer 2024

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Brief : To create a marketing white paper that explores emerging consumer behaviors, technology trends, and market strategies. The white paper should be interactive, contain data, and express the ideas of content via visuals/images and layout.
Role : Provided creative direction to design team, style guide for microsite, image selection, branding direction, color palette, and worked on actual design.

Home lifestyle 2025

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Brief : To create a marketing white paper that explores emerging consumer behaviors, technology trends, and market strategies. The white paper should be interactive, contain data, and express the ideas of content via visuals/images and layout.
Role : Provided creative direction to design team, style guide for microsite, image selection, branding direction, color palette, and worked on actual design.

Create Better

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Brief : To create a marketing white paper that explores emerging consumer behaviors, technology trends, and market strategies. The white paper should be interactive, contain data, and express the ideas of content via visuals/images and layout.
Role : Provided creative direction to design team and oversaw initial design.

Branding

WGSN Brand System 2022

Assisted in leading the design and development of an updated branding system for our product, marketing, content, and advisory. As a team, we selected new fonts, colors, and design elements, and implemented the new design across the website and collateral.

Presentation layout from design system

Developed data visualization for design system

White paper implementing design system

Report exploration design in Figma

Brand Guide 2018

With the support of my peer, we created the branding system, utilizing shapes and forecasted colors to convey the distinctiveness of what WGSN offers. We collaborated closely with the SVP of Content and Ascential to establish a versatile and unique branding for all WGSN collateral.

Report exploration with 2018 branding

branding exploration with 2018 branding

Forecast Branding & Trend Layouts