Leader | Creative Thinker | Strategist | Designer | Environmental Advocate
Work Experience
D&E Design Duo
January 2025 - Present
Co-founded a boutique creative studio specializing in brand development, visual identities, web design, packaging, and environmental design. Led operations and strategy while delivering standout creative solutions for clients across industries, including beverage brands and video production companies. Oversaw end-to-end project execution—from concept to launch—bringing innovation, clarity, and polish to every touchpoint.
Creative Director & COO - Green Robin Homes
January 2024 - December 2024
• Creative & Digital Marketing Strategy: Led creative and digital marketing for a boutique building company, driving lead generation through email campaigns, social media content, and digital ads. Directed brand assets and sales enablement collateral to align messaging with business objectives and sustainability commitments.
• Operational & Team Development: Supported manager training, team structuring, and overall
operations, streamlining project management to boost efficiency and foster effective collaboration across all initiatives.
Head of Global Design - WGSN
August 2016 - December 2023
• Team Leadership & Strategy: Led a global team of 5-15 creatives in multi-stakeholder B2B environment, crafting brand and product narratives aligned with business objectives. Fostered a collaborative culture that drove creativity, strategic thinking, and revenue growth.
• Operational Leadership & Process Optimization: Spearheaded design operations and implemented project management systems that enhanced productivity across four global teams. Streamlined workflows by removing logistical obstacles and refining production processes, ensuring operational efficiency, meeting KPIs for high-priority projects, fostering fast learning, quality, and creativity.
• Business Development Support: Contributed to business growth by managing high-impact white papers, leading branding initiatives, and enhancing sales collateral, which improved client engagement and supported marketing through visually compelling deliverables.
• Rebranding & Brand Governance: Led rebranding efforts, ensuring consistency across brand assets and overseeing improvements in data visualization for 3,000+ projects annually.
Global Art Director - WGSN
August 2014 - August 2016
• Project Leadership: Directed a design team to support over 5,000 content projects, collaborating with cross-functional teams to develop UX designs and templates that adhered to brand standards.
• Automation & Efficiency: Introduced automation solutions to streamline manual tasks, enhancing the team’s ability to deliver on advisory projects and optimize workflows across content production
Graphic Design to Associate Art Director - Stylesight
May 2007 - August 2014
Started as a graphic designer working on forecasting moodboards and actively participated in the rebranding and website redesign efforts. I also contributed to the creation of motion and implemented new designs and UX for reports. Gradually, I advanced to the role of Associate Art Director, where I managed a small team of designers and oversaw the workflow. My primary focus was on creating forecasting and city-by-city guides for clients. Additionally, I project-managed the workflow and directly supervised the designers.
Freelance Graphic Designer - Humanific/Understanding Lab
2006 - 2007
Worked on data visualization for conferences, running workshops, and experience design
Skills : Creative Direction, Strategic Planning , Branding / Development, Process Optimization, Team Leadership, Project Management, Cross-functional Collaboration, Design Strategy, UI Design, Marketing, Data Visualization, Presentation Design, Visual Communication, Innovation, Budgeting, B2B, Design Trends, DAM
Proficiencies : Adobe Creative Suite, Google Suite, Figma, Miro, Wordpress, Infogram, Smartsheet, PowerPoint, Keynote, Microsoft Office, ChatGPT and other AI tools
Education : Parsons School of Design BFA Communication Design